Student banking
Student Product Bundle
Role
Product designer
Platform
Desktop and mobile web
Year
2024
Problem
Applying for multiple products can significantly increase the complexity of the banking application process, especially for international students and those who are new to banking at CIBC. Many students often operate with limited budgets and prefer to manage their banking without worrying about incurring large monthly fees, paying for most individual transactions, or facing high interest rates on credit cards. Student bundles are designed to allow young people to begin their financial journey in a more organized and prepared manner by providing a comprehensive toolkit of products that support their everyday financial needs and activities. It became clear that there needed to be a straightforward way for students to easily understand the importance of each product and to make this process more convenient through a self-service online platform.
Solution
The aim became to create a comprehensive bundle consisting of three essential products. The target audience comprised of students who would require these financial services: a deposit account, a savings account, and a credit credit. These products were designed to support their immediate needs while providing opportunities for them to develop into valuable, long-term banking customers over time.